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New Toys Trend of Toy & Edu Fair China in 2024

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Author : Kids Electronic Toy Manufacturer Cheertone
Update time : 2024-04-11 11:04:21
China toy & edu show in 2024
China toy & edu show in 2024 - Photo from china toy fair
April 8th-11th, the 36th International Toy and Education Exhibition opened at the Shenzhen International Convention and Exhibition Center. 

As the first large-scale toy professional exhibition in mainland China in 2024, the exhibition is hailed as the "wind vane of the Chinese toy market." According to official media reports, this year's exhibition has attracted over 4,900 exhibitors, with more than 1,400 companies from China and around the world showcasing tens of thousands of new products. New channel buyers are also very active, bringing positive impact to the toy industry.
Exhibition highlights - Photo from china toy fair
Exhibition highlights - Photo from china toy fair
Cheertone, as a professional manufacturer of kids electronic toys, did not participate as an exhibitor in this exhibition. However, we discovered many novel and interesting products at the exhibition, and also gained insights into the latest market trends for children's educational toys.
kids digital camera collections
Kids digital camera collections - Photo from china toy fair
These are some of the mini, cute, and novel children's digital camera toys that we discovered at the exhibition, each with its own outstanding features. In addition to children's digital cameras, other categories of toys such as building blocks, remote control cars, children's learning tools, STEM toys, etc., are all moving towards smaller sizes and higher quality.

In addition, there are countless peripheral products derived from animated character IP. Both buyers and manufacturers attach great importance to the establishment and marketing of their own brands, and "specialization and innovation" are becoming the development concept of children's toy manufacturers.

The overall target group of toy categories at this exhibition is not only children, but also adults. Many young people are very willing to buy various trendy toys known as "cool toys." According to data, about 28% of products in the European and American toy markets were consumed by adults last year, and the consumption of trendy toys in the Chinese market in 2023 is estimated to reach 57 billion RMB.

Looking ahead to the new children's toy market in 2024, it remains a state of stock competition. The Shenzhen Toy Fair is not only an industry trading platform but also a center for exchanging information and capturing market trends. Carrying the industry's hope for market recovery, the Shenzhen Toy Fair is bound to set off a new wave of business in the toy industry this year.

Cheertone is actively preparing for the Global Sources Mobile Electronics Exhibition from April 18th to 21st. If you are interested in exhibiting, please feel free to contact us. We look forward to meeting you at the exhibition and witnessing the debut of Cheertone new products together.
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