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By Kids Electronic Toy Manufacturer Cheertone | 15 March 2024 | 0 Comments

How to increase your e-commerce sales by customize kids electronic toys ?

How to increase your e-commerce sales by customizing kids electronic toys - blog picture
If you're looking for a way to increase sales in the competitive e-commerce market, you may want to consider offering customized kids electronic toys. Customized kids electronic toys are not only fun and educational, but also unique and personalized, attracting more customers and increasing their loyalty. In this blog post, we’ll explain why customizing kids electronic toys can help you increase sales, how to customize them, and give some success stories.

Why customized kids electronic toys can help increase sales?
According to a report by The Brainy Insights, the global toy market is expected to reach US$437.05 billion in 2030, with a compound annual growth rate of 5.6% from 2022 to 2030. The increasing recognition gained by toys across the globe is the key factor driving the toys market. It can be seen that the toy industry market still maintains strong potential.
Global toys market size - Data from the brainy insights
Global toys market size - Data from the brainy insights
However, as more and more dealers join, the share of the toy market decreases on average for each seller. Often only the top sellers can make objective profits. This needs to be attributed to one of the main problems - the serious homogeneity of products. Combined with the fact that consumers now often choose to choose suitable toys for their children through online shopping, consumers have more opportunities. Come and shop around to choose the most unique and cost-effective toys.
Different source of buying toys in the US - Data from the U.S. National Library of Medicine
Different source of buying toys in the US - Data from the U.S. National Library of Medicine
According to data from the U.S. National Library of Medicine, approximately 30.6% of parents purchase toys for their children online.

Take the recent best-selling kids smart phone toys on Amazon's US site as an example. This toy is one of the best-selling kids electronic toys since 2023. It is popular among children aged 5-12 due to its cute and compact appearance and rich and interesting functions. As you can see from the pictures, there are now a variety of similar products on the market sold on Amazon.
Hot sell kid smart phone toys list from amazon
Hot sell kid smart phone toys list from amazon
Although they all have different colors and different silicone shell designs, their essence is the same. But in fact, products with these additional unique designs often sell better, just because they can catch the attention of consumers faster, whether they are children or parents.

The reason why the Kids smart phone toy can become a hot item in 2023 is not without basis. First of all , product creativity must be the most important. Between 2020 and 2022, kids smart watches have always been the TOP1 market share of kids toys. However, with the development of the times, traditional kids smart toys have caused visual fatigue to consumers to a certain extent, and people are more eager to have Innovative products will replace it.

Secondly , the downward pressure on the global economy has increased sharply. People no longer make impulsive purchases, but instead turn their attention to more personalized and cost-effective products. Therefore, the creativity of kids smart phone combined with the eye-catching personalized silicone cover design has achieved great sales results for this type of product. Personalized customized products have become a new trend in the kids toy market in the future.

How to customize kids electronic toys?
To provide customized kids electronic toys, you need to cooperate with high-quality and experienced kids electronic toys manufacturers, who can provide OEM or ODM services. OEM means that you provide the design specifications of the product, such as features, functions, appearance, etc., and the manufacturer produces it according to your requirements. ODM means that the manufacturer provides design ideas for your products based on your needs and preferences, such as themes, styles, target age groups, etc., and then produces them after your approval or modification.

①Find a suitable high-quality source manufacturer
Whether you are an offline physical retailer or a dealer already on an e-commerce platform, the field of customized toys must be what you should consider most at the moment. But if you don’t have any experience with customized products in the past, you need to find a high-quality and experienced source manufacturer, which can help you reduce the cost of trial and error.

Kids electronic toy manufacturer with 17 years of manufacturing experience . Its main product categories are kids smart watch, kids instant camera, kids learning laptop and game console, etc. for 3-12 years old. In the past 15 years Here, we have cooperated with many well-known brands such as Disney, Linsay, Lidi, etc. on OEM and ODM projects , and we still maintain a good cooperative relationship until now.

We understand that the process of customizing a high-quality kids electronic toy is complex and requires professional knowledge. Customized products are different from conventional products. Customized products are designed to meet the specific needs of specific consumer groups or consumers. The uniqueness of customized products makes them stand out and stand out in a market where similar products compete.

②Understand the specific content of customized kids electronic toys :
The process of customizing products usually involves the following processes :
1.Research market demand combined with data analysis of consumer after-sales feedback to predict potential consumer demand. That is to solve the problem of product homogeneity.

2.Provide an idea, find high-quality source manufacturers for OEM or ODM project evaluation, and then design and develop the solution.

3.After confirming that there are no problems with the product plan, the manufacturer arranges to start production.

4.The manufacturer conducts final 100% QC testing and packaging to ensure the quality of the goods and on-time delivery.

5.After the buyer receives the goods, they will be put on the shelves for sale. For after-sales service, the manufacturer can be contacted at any time.

The above is the general process for customized products. The delivery time of the goods needs to change according to the actual situation. Generally speaking, the delivery time of a simple OEM project is basically about 30-45 days after all product information is confirmed, while ODM is deeply customized. Projects take longer.

③Which part of kids product can be customized?
Generally speaking, the modules for customizing kids electronic toys are divided into three parts: hardware, software, appearance and packaging materials. These three parts are further subdivided as follows, taking kids electronic smart watches as an example:
Hardware (basic parameters): screen, resolution, CPU, memory, battery, case material, strap material, product size, waterproof level, etc.

Software: functions, backlight, display time, alarm clock, sounds, factory language, etc.

Appearance and packaging materials: bare metal appearance, case, watch strap, TP screen printing, case screen printing, logo, packaging materials, color box style, instructions, other accessories, etc.

The above mentioned are some of the contents that we need to customize when undertaking OEM or ODM projects from customers. Of course, the customizable parts are far more than these and need to be evaluated according to different product categories and specific needs. Although customized products involve a lot of content and professional knowledge, we have experienced technical engineers, solution designers, operations teams and sales teams. We will record the details of the products and the entire process of producing the products, so that customers can Visual tracking.

Successful cases of customized kids electronic toys through Cheertone
Customers who have cooperated with us on ODM and ODM customization projects have achieved good sales results. For example, Linsay cooperated with us to OEM customized kids smart watch CT-W6, and Amazon customers cooperated with us to customize kids camera CT-P10 and kids smart phone CT-P13A, etc.
Linsay Kid Smart Watch CT-W6
Linsay Kid Smart Watch CT-W6
Take the Kid smart phone, a hot product in Amazon’s kids electronic MP3 toy category in 2023, as an example. As mentioned above, the homogeneity of this product is already very serious, but how do our customers stand out in the highly competitive market?

Yes, that is to empower products with unique IP. Although the top-selling product currently is the silicone shell of Unicorn, after the final discussion between the customer and our R&D designers, we created Cheertone exclusive dinosaur Silicone covers, pink cat silicone covers, etc. 
Kids smart phone OEM project with Korea customers
OEM kids smart phone from our Amazon partners
At the same time, relying on our products practical educational functions, patented design appearance, and wheel-adjustable camera function, we quickly produced traffic data for the product, and received good feedback from consumers. This unique IP design is the result of the pattern provided by the customer and then optimized by our professional designers.

Of course, if a customer needs to print Disney's cartoon character IP, we also have the corresponding FAMA certification. It is a qualified manufacturer allowed to produce Disney IP products.

In addition to helping e-commerce customers win competition in the market, we also knew how to complete an order for a government odm childrens learning machine in 2019. The project aims to promote economic development and create job opportunities in Turkmenistan. 

The government specially purchased 80,000 learning machines for local first-grade students. Although we encountered many thorny and complex problems in this non-commercial ODM order, as a kids toy manufacturer with more than 15 years of OEM, ODM experience, we have a complete, independent R&D and design department. 

Therefore, we solved the problems we encountered one by one and delivered the goods on time at the end of June 2019.

In conclusion
In summary, customized kids electronic toys are a great way to increase sales in the e-commerce market because they can provide more value and satisfaction to customers, create a unique brand image and competitive advantage, and generate more word-of-mouth and social influence. Media promotion to increase customer loyalty and advocacy .

If you are interested in providing customized kids electronic toys for your e-commerce platform, please contact us today. We are a professional and reliable manufacturer of kids electronic toys with more than 17 years of industry experience. We can provide you with OEM or ODM services for customized kids electronic toys to meet your needs and expectations. We can also provide you with competitive prices, fast delivery and excellent customer service , and look forward to hearing from you.

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